Sunday 25 August 2013

Hotel Chocolat Launch New Website

Hotel chocolate have launched a new website which now includes: beauty products, travel, cafes, restaurants and chocolate tasting club. I'm a big fan of Hotel Chocolat so it's nice to see them expanding but I hope they don't don't lose sight of what made them famous - great chocolates!

A quote from marketing magazine:


Hotel Chocolat, the luxury chocolate retailer, has launched a global digital platform, which for the first time promotes its full portfolio of products and services in one place. 
The hotelchocolat.com showcases offerings such as its chocolate range, the boutique St. Lucian hotel, and Cocoa Juvenate beauty products, through six "zones". 
It also now enables consumers to use an "intelligent gifting service", allowing them to design their own bespoke gift bag for a recipient, with a personal message, delivered the next day.
Additionally, the site has an increased emphasis on reviews, with the aim of placing "customer feedback at the heart of the brand". 
Angus Thirlwell, the chief executive and co-founder of Hotel Chocolat, said the evolution of the site was "as significant to us as our launch in 1995".

Source: http://www.marketingmagazine.co.uk/article/1171498/hotel-chocolat-unveils-global-website